Brand Values – Cultivate a brand ethos with trust and integrity

Course Overview

Cultivate a brand ethos with trust and integrity

This three-hour workshop will provide you with the inspiration and strategic thinking to help you develop a trusted values driven employee culture. You will discover how to audit your existing values and identify the necessary qualities needed to guide your brand to its full potential. The course explains how to use the drivers of engagement to integrate the recognition and reward of your staff in order to sustain your brands’ strength.

Workshop Overview

Learn how to audit your brand’s values and identify which qualities are best to drive the behaviours that will deliver the performance needed for your brand to thrive.  Core values are the essential building blocks that determine the brand’s experience. Carefully managed values initiate behaviours that drive performance and manifest through a brand’s culture.

Employee engagement is at the heart of a thriving brand ethos and provides the solid foundations for the establishment of trust. In a world of fake news, trust is in short supply which can be a problem for brands. Learn how to build trust by creating a vibrant culture with empathetic managers and engaged employees who feel recognised and rewarded.

A brand is only as good as its people but when hard-working employees feel ignored and poorly rewarded, they will become restless. In the competition to attract and retain the best talent, it makes sense to build a brand that appeals to all stakeholders’ customers, employees and supply chain with a palpable brand ethos.

Course Content

Workshop Structure

A 3 hr virtual session to provide inspiration and guidance on how carefully chosen values have the power to sustain a high-performance brand through your organisation’s culture.

Carefully chosen brand values have the potential to represent what the brand stands for and believes in; when implemented effectively they become the guidelines that form its moral compass and earn trust. Values provide direction on how to behave in any given situation; they dictate the behaviour of the brand and influence decisions. The values you choose can be applied to everything, including the product or service experience, choice of staff, and how you react in a crisis.

Engaged employees who bring the brand values to life through their everyday behaviours are more likely to thrive and fulfil their full potential. High levels of employee engagement are linked with increased operational efficiency, lower wastage and reduced loss from theft and errors. Engaged employees display team spirit contributing to a sense of purpose and identity by bringing the brand proposition to life.

An effective recognition and rewards programme is essential to sustain employee engagement, retain valuable talent and showcase the brand’s strategic objectives. Celebrated employees add greater value to the brand by placing the organisation in the public’s consciousness as a great brand to buy from, work for, or do business with.

We will cover:

• The composition of a Brand Values System
• The framework of Employee Engagement
• A methodical approach to a Recognition and Reward Programme

Course Leaders