Get Ready: From ‘top of mind’ to ‘top of preference’: how to become the clear choice for customers

Overview

This session will help you discover how you are unique. As Sainsburys said: “Our Values Make Us Different”. It’s as true for businesses, charities, agencies, corporations and sole traders as it is for us as people. Each has a personality and identity. But it is how you apply your values and deliver the benefit of them to your customers that is unique.

If you can turn your values into the value they deliver to your customers, then you’re really onto something. It’s time to show them what you do and why only you can do it.

Course Structure

This is a bite-sized 90-minute virtual session.  As a group, we will work on how to apply your company's values and prepare content perfect for customers. It will be interactive to ensure you focus on your individual needs.

It will cover:

• Exploring the value in your brand
• Reviewing your organisational values
• Developing your mission statement
• Defining what makes you different
• Clarifying your value proposition