CIM Training – Customer Experience Management – Advanced

Who should attend?

The course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions, marketing managers, brand managers, CX managers, CRM managers and even HR managers looking at cultural change.

Learning outcomes

• Understand the role of the customer experience professional
• Customer Experience (CX) – a tool for business transformation
• Customer experience frameworks
• Customer and employee personas
• The importance of empathy
• Brand proposition and the customer
• Creating and measuring a customer journey
• Customer journey management and improvement
• Digital customer experience
• Creating a customer-centric culture

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.

If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@nesma.co.uk.

All courses can be booked directly on the CIM website HERE.