New product development in a virtual world

In Higher Education many institutions are grappling with the new normal whilst considering what this means for new product/course development. What opportunities does this new world offer to organisations looking to revolutionise their product/course portfolio and what are the challenges? This session will look at Higher Education institutions and outline approaches to virtual new product development and key learning points.

Speaker:- David Smith, Head of Marketing at the University of East London

David has fifteen years of experience working in higher education marketing and communications. He is an all-round marketer with particular experience in brand strategy and management having successfully supported two higher education intuitions through major re-brand projects. He’s skilled in translating corporate vision into engaging marketing communications and content, and alignment with strategic portfolio development. With a focus on matching market insight with innovation, David has built a team of ambitious and talented individuals at the University of East London.

The webinar is kindly hosted by the CIM Higher and Further Education Group and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. 

To register for this webinar please click here.