The five competencies for standing out in a sea of sameness

A free Webinar Express from CIM

Join Dr Simon Kelly, co-author of Standout Marketing: How to differentiate your organisation in a sea of sameness, to discover the five key competencies marketing leaders need to stand out.

Through in-depth research the authors discovered that many organisations said the same things to prospective customers, leaving customers swimming in a 'sea of sameness' making choice difficult and leading to lost sales. Through their research the authors unearthed the five key competencies marketing leaders need to help them stand out.

Speaker:- Dr Simon Kelly

Simon is a lecturer in Marketing and Sales at York Management School and co-author of two books: Standout Marketing: How to differentiate your organisation in a sea of sameness and Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions.

The webinar is kindly hosted by CIM Yorkshire and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

If you have any questions regarding the event please use the contact details provided.