Using Google’s ‘Web Analytics’ tool to learn about your web traffic

Overview

Having a website is a great asset for any business, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site, where they’re coming from (e.g. social media or organic traffic) and how they’re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle - web analytics.

Whether you’re currently using web analytics tools or not, you’re going to want to develop your knowledge of how to use them effectively & efficiently to help your digital marketing efforts now and into the future.

Course structure

This is a practical and interactive 2hr virtual workshop to help you improve your understanding of your website analytics.

It will cover:

• What Google Analytics is & the basics of getting set up
• The essentials you need to know about the interface of the tool
• How you can start to identify key metrics, dimensions & reports for your business needs