Using ‘HotJar’ to identify & assess key web traffic behaviour online

Overview

Although quantitative data from web analytics tools such as ‘Google Analytics’ provide us with a good indication of how many people visit our site, how they access it and what they do there, they can’t answer questions such as “why is my web traffic not clicking on ‘x’ button?”

This is where qualitative analytics tools come in, such as HotJar, that facilitate things such as on-page feedback, screen recordings, and surveys that enable customers to tell us precisely what they did or didn’t like about their experience online. This session will focus entirely on this tool and how it can further benefit how you optimise your website for your online customers.

Course structure

This is a practical and interactive 2hr virtual workshop to help improve your understanding and the implementation of HotJar.

It will cover:

• What behavioural analytics are and how they support your web analytics
• The essentials of the HotJar tool and how to get started
• Understanding the HotJar report/feedback options and getting set up with the tool