Developing your holistic website strategy

Overview

If you have done any of the previous workshops in this series, you'll know how important it is to put these into a strategic plan to get ‘more’ out of your existing web traffic and increase the rate of your desired online conversion. Be that email sign-ups, purchases, or link clicks.

If you haven't been to any of the previous workshops, you can benefit from this workshop as a stand-alone session to help you identify problem areas of your site, address them, and finally implement a strategy that will truly work.

Course structure

This is a practical and interactive 2hr virtual workshop to help you pull together your online strategy.

It will cover:

• The importance of identifying your website’s current objective
• The process of using Analytics tools to identify problem processes on your website
• Your approach to confronting these issues and dealing with them