Circle of Influence

Overview

Influence is everything!

Professional networking can be a very powerful asset when developing and growing your personal brand. It enables you to widen your physical reach, enhance your credibility and build mutually beneficial relationships with your stakeholders, helping you achieve your goals! Your Circle of Influence is how you define your network – the people who are and could be - influential to your personal brand. This includes – your customers; colleagues and peers; suppliers and trade partners; competitors; local and regional community; political and business leaders; highly influential personalities including celebrities!

Course structure

This is a bite-sized 90-minute virtual session covering the second component of personal brand creation – how to build your professional network and define your Circle of Influence.

It will cover:

• The reasons why proactive networking is essential to develop and grow our personal brand.
• How to identify your Personal Brand Ambassadors (PBAs)– the people who know, like and trust us.
• How to identify your Personal Brand Role Models (PBRMs) - the people who we think highly of, benchmark ourselves against, and maybe even aspire too.
• How to identify your Personal Brand Influencers (PBIs) - the people in our ‘professional environment’ who have a ‘voice’ and could add real value and influence to our personal brand.