Know your customer
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Wednesday 15 July 2020. The need to understand your customer has never been greater. In this talk, Ian Miller, CEO of award winning digital agency, Crafted, will show how brands are using data and insight to drive better marketing. Expect tools and techniques to unlock a deeper understanding of customer behaviour, along with practical tips to turn it from insight into meaningful action. Ian will explain how knowing your customer can become your most powerful marketing tool.
Driving consumer actions through brand interaction and experiences
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Thursday 30 July 2020. As marketers, satisfying your customers today is not all that they demand; brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections.
Positive sleep in the post-lockdown world
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Thursday 13 August 2020.
Millions of people suffered from insomnia before COVID19, and unfortunately, the pandemic has created a host of new challenges even for people who previously had no sleeping problems. Giles Watkins, author of ‘Positive Sleep’, explains why good quality sleep is so important for your health and productivity both personally and professionally. During the session he’ll draw on his previous challenges with insomnia and blend simple science with practical advice to help us learn how to sleep better and live better.
Getting from giving, CSR life lessons
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Tuesday 25 August 2020.
As a SME, should you be considering CSR? What are the demands personally and professionally? Is it all about giving or do you get something in return? Join Nicky Rudd from content marketing and PR agency Padua Communications as she takes you on her CSR journey. Nicky will be sharing what she has learnt from volunteering with Surrey Young Carers, City YMCA and other more regional community initiatives over the past decade. She will be offering some tips to highlight what you need to be aware of if you are thinking CSR is going to be included in your future plans as well as giving advice on getting the balance right personally and professionally.
CIM & CIPR Qualification SOS
Online Drop-inWe have set up a CIM & CIPR qualification virtual drop-in on Thursday 3 September 2020 ahead of the new term. Whatever questions you have about studying with nesma, we'll do our best to answer them!
Covid-19 impact on the promotion of place and the role of destination marketing organisations
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Thursday 10 September 2020.
Marketing Liverpool Director, Chris Brown, will outline the success of Marketing Liverpool and the factors that make it one of the best performing DMOs in the UK. Marketing Liverpool promotes the City Region as a global destination for visitors, conventions and investment and Chris will reflect on the implications of COVID 19 on their work.
Speaker: Chris Brown – Marketing Liverpool Director
People Power 2020
Virtual Conference - Join online to enjoy a lively agenda of motivational key notes and practical seminars, designed to help you boost productivtiy across your organisation by developing a thriving, engaged workforce.On Friday 18 September, you will be able to enjoy an expanded agenda at the People Power Conference with more sessions and new speakers as it moves online to adapt to the current environment.
Leading and managing through change
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Monday 21 September 2020. When Walt Disney said “Times and conditions change so rapidly that we must keep our aim constantly focused on the future” one doubts that even a visionary like him could have predicted the world we live and work in today in terms of political, economic, social, technological and environmental changes.
UNCANNED
Virtual Conference - Join online to enjoy a lively agenda of motivational key notes and practical seminars, designed to help you boost productivtiy across your organisation by developing a thriving, engaged workforce.NOW ONLINE - Uncanned - 23 September 2020 UNCANNED is a one day, online-only conference designed for ambitious marketing professionals looking to be the marketing leaders of the future. With an incredible line-up of industry-leading speakers, we’re giving you, the leaders of tomorrow, exclusive access to the experiences and expertise of the big brand marketers ... Read more
Developing an Employer Brand – Thursday 1 October
nesma Online , United KingdomMaintaining an employer brand will help retain the best people and increase motivation and engagement in your organisation.