The science of storytelling
Online WebinarJoin CIM for another great Webinar Express on Tuesday 13 April 2021.
Transform your results and increase your influence through advanced business storytelling strategies. In this session Richard Newman from UK Bodytalk will explain strategies you can use to captivate your clients, team and stakeholders, so that you compel them to listen and dramatically increase your business results.
Campaign effectiveness and advertising research
nesma Online , United KingdomThese practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We’ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand’s health.
5 reasons why you should look at your marketing differently
Online , United KingdomBehaviours and markets have shifted, making us step back to ensure our marketing reflects these changes. Veronica Swindale, MD of nesma, will be challenging you with five reasons why we should be looking differently at our marketing right now.
Expressing your personal brand at work
Online WebinarJoin CIM for another great Webinar in the Graduate Gateway Club series on Wednesday 21 April 2021.
Articulate your value, develop your brand story, and shine! How do we communicate our worth in the workplace? How do we convey the important work we do and achieve the recognition we deserve?
This session shares valuable tools and mindset shifts to help you move ahead with confidence, shoring up your foundations with the understanding that you’re putting your best foot forward and presenting yourself as a person of influence and value.
New product development in a virtual world
Online WebinarJoin CIM for another great Webinar Express on Thursday 6 May 2021. We are living in truly unprecedented times, in which the lives of people and organisations are being truly disrupted. In Higher Education many institutions are grappling with the new normal whilst considering what this means for new product/course development. What opportunities does this new world offer to organisations looking to revolutionise their product/course portfolio and what are the challenges? This session will look at Higher Education institutions and outline approaches to virtual new product development and key learning points.
Optimising your Social Media copy
nesma Online , United KingdomThese practical workshops will provide you with the skills and knowledge you need to produce a streamlined and effective content creation process for your business’s online presence.
A new landscape: The future of marketing
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.The Mike Warne Event 2021 : This year's Mike Warne event theme is – A new landscape: The future of marketing. Within the industry, we have seen rising trends in the expectation of personalisation (for goods, services and customer experience), smart devices in homes accompanied by the emergence of new social media platforms, and the growing demand for sustainable products to name but a few. As the marketers of the future, we are interested to know how businesses are responding to significant environmental changes, combined with the added challenge of dealing with the consequences and longer-term implications of a global pandemic. This event seeks to provide some insight into where marketing is going next, and what are the implications for present and future marketers. Now in its 15th year, this prestigious CIM event - organised by final year students from Bournemouth University's successful BA (Hons) Marketing Communications degree - looks to bring the latest industry insight and expertise to both industry and academic audiences. The event is in memory of Mike Warne, who was the South West Regional Director for CIM. Previous events have had a successful history, with last year’s sell-out event winning the ‘CIM Innovation of the Year’ award.
Every year, the event attracts a wide and diverse audience. It doesn’t matter if you work for a big, small, or medium company or a student, or even just someone with a passion for marketing. This online event has been carefully designed to ensure there’s something for everyone.
Shifting perceptions of B2B
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.A people first approach to global marketing in an increasingly digital world - A free Webinar Express from CIM
The last year has required almost all businesses to pivot their plans, in turn demanding marketing teams to switch-up their strategies, often with an increased focus on people. Relationship marketing is often prioritised in B2B environments with exhibitions, conferences, networking and personal visits forming key activities of business development. In this session, we’ll explore how defence equipment provider Pearson Engineering, a business with reach across the globe, has re-created a focus on people without being able to localise physically and the lessons they’ll take into an increasingly virtual world.
Introduction to Public Relations
nesma Online , United KingdomThe world of PR is surrounded by myths: it’s free advertising, it’s spin, it’s smokescreen and lies. These practical workshops will give you an introduction to what public relations actually is and what it can do for you, your organisation and its products and services. The workshops will help you write press releases that journalists will want and look at ways to make sure your releases make it onto the page or screen.
Writing a press release
nesma Online , United KingdomThe world of PR is surrounded by myths: it’s free advertising, it’s spin, it’s smokescreen and lies. These practical workshops will give you an introduction to what public relations actually is and what it can do for you, your organisation and its products and services. The workshops will help you write press releases that journalists will want and look at ways to make sure your releases make it onto the page or screen.