A new landscape: The future of marketing
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.The Mike Warne Event 2021 : This year's Mike Warne event theme is – A new landscape: The future of marketing. Within the industry, we have seen rising trends in the expectation of personalisation (for goods, services and customer experience), smart devices in homes accompanied by the emergence of new social media platforms, and the growing demand for sustainable products to name but a few. As the marketers of the future, we are interested to know how businesses are responding to significant environmental changes, combined with the added challenge of dealing with the consequences and longer-term implications of a global pandemic. This event seeks to provide some insight into where marketing is going next, and what are the implications for present and future marketers. Now in its 15th year, this prestigious CIM event - organised by final year students from Bournemouth University's successful BA (Hons) Marketing Communications degree - looks to bring the latest industry insight and expertise to both industry and academic audiences. The event is in memory of Mike Warne, who was the South West Regional Director for CIM. Previous events have had a successful history, with last year’s sell-out event winning the ‘CIM Innovation of the Year’ award.
Every year, the event attracts a wide and diverse audience. It doesn’t matter if you work for a big, small, or medium company or a student, or even just someone with a passion for marketing. This online event has been carefully designed to ensure there’s something for everyone.
Shifting perceptions of B2B
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.A people first approach to global marketing in an increasingly digital world - A free Webinar Express from CIM
The last year has required almost all businesses to pivot their plans, in turn demanding marketing teams to switch-up their strategies, often with an increased focus on people. Relationship marketing is often prioritised in B2B environments with exhibitions, conferences, networking and personal visits forming key activities of business development. In this session, we’ll explore how defence equipment provider Pearson Engineering, a business with reach across the globe, has re-created a focus on people without being able to localise physically and the lessons they’ll take into an increasingly virtual world.
Introduction to Public Relations
nesma Online , United KingdomThe world of PR is surrounded by myths: it’s free advertising, it’s spin, it’s smokescreen and lies. These practical workshops will give you an introduction to what public relations actually is and what it can do for you, your organisation and its products and services. The workshops will help you write press releases that journalists will want and look at ways to make sure your releases make it onto the page or screen.
Writing a press release
nesma Online , United KingdomThe world of PR is surrounded by myths: it’s free advertising, it’s spin, it’s smokescreen and lies. These practical workshops will give you an introduction to what public relations actually is and what it can do for you, your organisation and its products and services. The workshops will help you write press releases that journalists will want and look at ways to make sure your releases make it onto the page or screen.
Selling in the story
nesma Online , United KingdomThe world of PR is surrounded by myths: it’s free advertising, it’s spin, it’s smokescreen and lies. These practical workshops will give you an introduction to what public relations actually is and what it can do for you, your organisation and its products and services. The workshops will help you write press releases that journalists will want and look at ways to make sure your releases make it onto the page or screen.
Crisis Leadership
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Navigating a crisis is the ultimate test of leadership, join this free CIM Webinar Express Session on Monday 14 June to learn from the experiences of others.
Doing good things; driven by data
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Join this free Webinar Express series from CIM on 30th June 2021 to understand the Visit Wales five-year plan, at the heart of which is ‘growing tourism for the good of Wales’ - an aim that has never had more resonance in the minds of not only consumers and businesses, but also residents.
Customer Journey Mapping
Online , United KingdomVeronica Swindale will explain the value of Customer Journey Mapping for your external as well as internal customers. She will explore how you can improve your customer experience, even before they want to buy from you using examples from commercial, services and the third sector.
How to have the energy
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Enjoy this free Webinar Express series from CIM on 14 July 2021. Energy matters for marketeers and for leaders in business; it is essential for our creativity, innovation and ultimately making things happen. We live in a 24\7 world and the future isn’t slowing down. Being low in energy makes it harder to be resilient.
How to build a global brand the Vimto way
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Enjoy this free Webinar Express series from CIM on 28 July 2021 - Emma has spent her working life at Vimto and will share insights into how Nichols Plc carefully nurture the Vimto brand in the UK and internationally from market research to the development of the brand, innovation, channel strategies and more.