Google Analytics Training – Newcastle – 20 March

Let us help you improve your digital strategy to meet your business goals.

Google Analytics is a vast and fast-changing platform that it can be overwhelming at times, we’ll help you overcome the challenges you’re facing. Come and learn insider tips from expert practitioners.

100% of previous delegates agree that they learned practical tips to use in their place of work.

You will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform, which invariably is underutilised, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation.

Course content:

• Introduction to Google Analytics
• Why use Analytics?
• Limitations of the data
• What are Metrics and Dimensions?
• Fundamental Set up including – Filters and Segments
• Mining the Data – looking at Audience, Acquisition, Behaviour and Conversion interfaces
• ECommerce Tracking, Event Tracking and Goal Setting
• Interpreting the Data
• Creating Custom Dashboards
• Day-to-Day Administration

Who should attend:

The course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments, more and more staff need to understand the data and how to utilise it.

Level:

This is an intermediate course.

If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@nesma.co.uk.