Maximising your on-page SEO strategy

Overview

An essential component of any website strategy is to optimise each web page on that site to enable a search engine to better understand, index and then rank its contents in the SERP. Thus increasing the chances of that website being displayed as an answer to someone’s query online. This organic component of a web strategy cannot be overlooked, and so efforts need to be made in one’s understanding of this practice & its implications for your business’s online presence.

Course structure

This is a practical and interactive 2hr virtual workshop to help improve your understanding of your website optimisation.

It will cover:

• What SEO is and how search engines really work
• On-page SEO and developing your understanding of keyword research
• Other on-page SEO practices that will further optimise your website