Optimising your Social Media copy

Overview

Social media is an incredibly powerful place to create and grow your business, and even to develop your own brand community. But so many of us struggle to ‘make the switch’ from a personal presence on social media, to using it as a business and conveying our marketing message in an effective way.

Whether you’re currently using social media or not, you’re going to want to build some kind of business presence in the not too distant future, and in doing so, learn how to apply some key techniques to your copy to help optimise it to ensure your business’s success.

*These copywriting techniques can also be applied to the likes of: email marketing, web copy, advertising, and more…

Course structure

This is a bite-sized 90 minute virtual session to help you improve your knowledge of the tips, techniques, and features available to you when creating social media copy (text) for your business.

It will cover:

How to write copy for your ideal audience

So many businesses are creating copy on social media that focuses solely on selling - an obvious mistake to make, but one that could be costing you valuable customers! Understanding who your online audience is is the first step in creating copy that allows you to connect, develop a relationship, and make customers out of your followers.

 Specific features you should be using on social media

You might already be aware of the various features available to you on social media when it comes to your copy, but are you using all of them accurately to optimise your content? In this section of the session, we’ll take a look at various social media platforms and discuss the need (or lack of) to use these features and how you can boost your content right away!

 How to structure your copy to maximise your marketing message

Your copy needs to tell a story, but so many businesses finish after just one sentence! In this section, we’ll take a look at a simple formula to help you craft professional copy every single time. It’ll save you a headache, and make the copywriting process far more enjoyable!