Selling in the story

Overview

So you have a well written press release.  Now what do you do with it?  This session will look at meeting journalists’ needs while getting your message across.

Course structure

This is a 90 minute interactive virtual session that will help you get your story in front of the journalist and how to get the most from your media relations.

It will cover:

Targeting and Relevance

How to target your press release so that you do not annoy the busy journalist. How can you make sure your release is relevant to the journalist’s special interests?

Timing

When is the best day of the week, time of the day to send your press release? Again, remembering the journalist is busy, how do you make life easier for them?

Calling the Media

To phone or not to phone is always a vexed question. We will look at when to phone and tips on what to say.