The ‘Art & Science of Engagement’ with Kevin Maguire – 8 Nov

An audience with Kevin Maguire. (Rescheduled).

Following his thwarted attempt at joining CIPR North East as our keynote speaker talking on the ‘Art and Science of Engagement’ at this year’s Northern Conference event to cover President Trump’s UK visit, we’re delighted to announce that Kevin Maguire will be delivering his planned session to our members and non-members, at a special event in November this year.

Kevin will be delivering a session drawing on his experience as the editor of a national newspaper and being a key media player, giving his thoughts on how the media landscape is changing; how the media does (and perhaps at times doesn’t) engage people and influence their behaviours; how the media is using science (data) and art (creative ways of storytelling) to engage its audiences; and the media’s place in a modern public relations strategy to engage an audience in the age of the rise of social media and brand journalism.

An award-winning journalist, Kevin Maguire is a Daily Mirror associate editor and New Statesman columnist. He presents TV and radio programmes and is a regular guest on shows from Good Morning Britain and This Week to The Wright Stuff and Sky News. Kevin started out as a local newspaper and has worked for The Daily Telegraph and The Guardian. He co-authored a book on Great Parliamentary Scandals and has ghosted two political autobiographies. He's also a visiting professor at Sunderland University.