The Destination: How to create content that reaches your customer’s heart, and mind.

Overview

It’s not enough to think like a customer, we need to get inside their head to truly understand what motivates them and makes them tick. Unless you’re able to spend time with your customers, you can only make assumptions about what they want and the solutions they require. This session will take you through the process of characterising your customer step by step until you feel confident about what they want to achieve.

If you don’t get to talk to your customers directly, we have several strategies to help you find the answers to these questions, before starting to develop Buyer Personas of your own.

Course Structure

This is a bite-sized 90-minute virtual session to help improve your understanding of Content Marketing. It will be interactive to ensure you focus on your individual needs.

We will cover:

• Exploring the customer journey
• Customer data versus customer insight
• The value of developing buyer personas
• Applying buyer personas to your content marketing plans