Embarking on a CIM qualification is an exciting journey towards advancing your marketing career! But let’s face it—juggling personal commitments, work responsibilities, and study time can be challenging.
“To all those who are also navigating the demanding path of studying while working, I want to remind you that every effort you put in is a step towards your goals. Keep pushing forward, and remember, you’re not alone. Lean on your support network, and you can achieve great things together”.
Lynsey Martinez MCIM
A level 6 CIM qualification is an advanced qualification equivalent to an undergraduate degree, and it’s the core operational marketing qualification for marketing professionals. The course provides the knowledge and skills required to take a strategic approach to marketing at a management level. Ideal for Marketing Managers, this qualification is also suitable for team members in roles such as Account Managers or Business Development Managers.
Veronica Swindale, nesma MD, spoke to Lynsey Martinez MCIM, a recent Level 6 Diploma in Professional Digital Marketing graduate. She started her training with JGA Group, where she completed the Marketing Manager L6 Apprenticeship. This gave her an exemption, so she only needed to complete two modules instead of three, which she did with distinctions.
We asked her to share some tips for balancing commitments whilst studying.
Why did you decide to take this qualification?
I decided to pursue the Level 6 CIM qualification because I wanted to solidify my expertise in strategic marketing and digital marketing. As a Commercial Channel Manager, staying updated with the latest trends and methodologies is crucial. This qualification was the perfect opportunity to deepen my knowledge and demonstrate my commitment to personal and professional development. I knew the skills and insights gained from this course would be invaluable in navigating the complexities of the marketing landscape and contributing more effectively to my organisation.
How has it benefited your role as a Commercial Channel Manager?
The qualification has been transformative for my role. It gave me a comprehensive understanding of strategic marketing principles and how to apply them in real-world scenarios. I can now approach marketing challenges with a more strategic mindset, which has been instrumental in improving our channel marketing efforts. The course enhanced my ability to analyse market data and make informed decisions that drive growth. It has equipped me with the tools to lead more effective campaigns, align marketing strategies with business objectives, and ultimately deliver better results.
What key things did you do to balance your time and juggle your commitments?
Balancing time and commitments were challenging, but a few strategies made it manageable. I created a detailed study schedule that allocated specific times for studying, work and personal activities. This helped me stay organised and ensured that I consistently made progress without feeling overwhelmed. Secondly, I focused on a unit at a time and gave myself a time limit for research, which allowed me to focus and ensure I didn’t go too far down a Google rabbit hole. Lastly, I leveraged technology to streamline my work processes and save time.
How did support from your colleagues and employers make a difference?
Support from colleagues and employers was pivotal in my success. My employer recognised the value of the CIM qualification and was flexible with my work schedule, allowing me to attend classes and study without compromising my job responsibilities. My colleagues were also understanding and supportive, often stepping in to help when needed. This collective support created an environment where I could focus on my studies while still fulfilling my professional duties. Knowing I had a network of people who believed in my goal was incredibly motivating and reduced the stress of balancing multiple commitments.
How crucial was the support of your peer group and mentors at nesma?
Engaging with peers who were on the same journey provided a sense of camaraderie and shared purpose. We exchanged tips, resources, and encouragement, which made the learning process more enjoyable and less isolating. The mentors at nesma were exceptional—they provided guidance, feedback, and insights that enriched my understanding of the course material. Their expertise and willingness to assist were instrumental in helping me achieve distinctions in all my modules.
How did you stay motivated?
Staying motivated was vital to completing the qualification successfully. I set clear, achievable goals and celebrated small milestones. This approach kept me focused and provided a sense of accomplishment that fuelled my motivation. Additionally, I reminded myself of the long-term benefits of the qualification, such as career advancement and personal growth. I was driven by visualising its positive impact on my future, even during challenging times. Lastly, maintaining a healthy work-life balance through regular exercise, proper rest, and time with family and friends helped me stay energised and motivated throughout the journey.
With the right support system, Lynsey has shown us that you can successfully navigate the challenges and reach your goals.
Remember, this is a journey towards your professional growth. Embrace the process, and you’ll emerge stronger and more knowledgeable!
To unlock your or your team’s potential, contact Jen Lorimer, Client Relationship Manager, at 07734 222 254 or email hello@nesma.co.uk.
