The new Chartered Institute of Marketing (CIM) syllabus for 2024 introduces several key updates to keep the curriculum current and relevant for today’s marketers.
The updates are designed to equip marketing professionals with the skills and knowledge necessary to excel in a dynamic, digital-driven market environment. Starting in September, all new learners with nesma will begin on one of the new pathways.
Hence, it’s a good time to share why the team thinks CIM qualifications should remain at the top of your training and development agenda for marketing and communication skills.
Here’s a quick overview of the key benefits of the CIM qualifications.
Enhanced Skills and Knowledge
The new syllabus integrates digital marketing throughout its modules, equipping learners with the latest digital skills, which is crucial for businesses seeking a competitive edge in a digitally driven market.
Jen Lorimer
Client Relationship Manager
I feel the new CIM syllabus gives individuals the power to shape their qualifications to support their chosen career path. It is now easier to customise each qualification to fit your aspirations. You can tailor the qualifications to match your career goals with flexible module choices at every level. This latest update to the syllabus has given the qualifications more pace and edge with the introduction of several new and exciting modules. So far, responses from students confirm that they can fit studying more comfortably around their busy schedules, and the convenience of online exams for most modules makes assessments more streamlined.
Customisable Learning Paths
The new syllabus allows for a customisable approach, letting learners choose modules most relevant to their roles and career aspirations. Ensuring the learning experience is highly relevant and immediately applicable to their job functions.
Mark Cooley
Business Development Manager
I have received overwhelmingly positive feedback from our clients on the brand-new CIM syllabus, particularly its high quality and relevance. Everyone I have spoken to agrees that the new cutting-edge content, with its enhanced focus on data analytics and insight and, most importantly, its practical approach to real-world applications, has given the qualifications a contemporary feel. Employers should feel confident in their applicability to their marketing and communications team, especially with modernised module subjects like AI and MarTech, to help their team make the most of a digital world
Self-Paced Learning
nesma’s online and virtual learning options ensure minimal study disruption to busy work schedules. This flexibility makes it easier for businesses to invest in employee development without losing productivity.
Paul Sutherland
Commercial Director
By investing in the new CIM syllabus, businesses can ensure their teams are well-equipped with the latest marketing skills and motivated and capable of contributing to the company’s strategic goals. Supporting your team in gaining recognised qualifications can boost their morale and motivation, leading to higher job satisfaction and retention rates. The CIM qualifications are globally recognised and respected. Having a team with CIM qualifications can enhance your business’s credibility and professionalism in the eyes of clients and stakeholders, fostering a culture of innovation and adaptability within your team.
Improved Team Performance
Qualifications at the Level 6 Diploma and the Level 7 Leadership Programme focus on strategic marketing and management skills, allowing your team to contribute to business strategy and leadership. All modules focus on real-world applications and interactive learning so that team members can develop better collaboration and problem-solving skills for effective teamwork.
Veronica Swindale
Managing Director
The new CIM syllabus creates fantastic opportunities for organisations to use the qualifications to fill skill gaps with industry-relevant capability. If you are looking for a
retention strategy for key managers, we can help you delve into the skills profile of your team and suggest the best options. As strategic plans are the lynchpin of all marketing activity, I am particularly delighted that preparing a 10-page plan remains in the new syllabus, allowing our learners to demonstrate a thorough understanding of applied strategic marketing theory. Studying CIM qualifications can address the strategic challenges navigated in the workplace. Once you reach the CIM Marketing Leadership Programme at Level 7, you will gain skills that will take you through your career.
Leadership Development
The new CIM syllabus includes modules designed to enhance strategic thinking and planning. It allows learners to understand the bigger picture and make decisions that align with business goals. The leadership focus at Level 7, the Marketing Leadership Programme, is designed to help senior marketers turn business challenges into opportunities. It can foster a culture of innovation and adaptability within your team and is the perfect reward for Senior Managers.
For more details on specific modules and to plan your CIM study programme, call Jen, our Client Relationship Manager, on 07734 222 254 or email her at hello@nesma.co.uk, and she will call you back.
