SOSTAC® Principles

Course Overview

By the end of this course, you will know how to build an outline marketing plan using PR Smith’s SOSTAC® planning framework. Be confident about knowing what needs to go into a plan and see how it all fits together with an emphasis on the foundation of any good plan – the Situation Analysis – including Customer Insights.

We are delivering this programme via one day online interactive workshop facilitated by our expert subject tutor Sali Midjek-Conway and each course is introduced by PR Smith himself.

The course includes PR Smith’s SOSTAC® manual to assist with you studies. Assessment is via a one-hour online multiple choice exam.

Successful delegates will receive a SOSTAC® Principles Digital Badge and Certificate.

This training programme will take you through the six-step process required to get better results from your planning process. 

• Situation Analysis – Where are we now, and what’s going on around us? 
• Objectives – What are we aiming to do in line with corporate goals and objectives? 
• Strategy – How might we get there? Which options are open to us based on our research and market knowledge? 
• Tactics – How might we deliver our strategy? What is the best marketing or communications mix for us to use? 
• Action – How can these tactics be implemented to the best effect, bearing in mind the resources available? 
• Control – What and when do we measure in line with our SMART objectives? How do we know that we are succeeding?