Creating Content using Adobe Creative Cloud

Course Overview

Everyone is creating content in some form nowadays. In fact, 82% of marketers are actively investing in content marketing. But with marketing flooded with similar content, how do you stand out from the crowd and create content which is truly innovative and engaging?

Introducing Adobe Creative Cloud…

The industry’s leading creative tool, creative cloud is used to create bespoke graphical and video motion content. From social media stills to cinematic film and beautifully constructed printed materials, you can create just about anything in the Creative Cloud to take your marketing content to the next level.

Course Content

In this workshop, we’ll talk through how you can create great content using the Adobe suite. We’ll explore the different software available in the creative cloud package and how it can solve your content needs. As content creators and an approved organisation to deliver the Adobe Certified Professional programmes, we’ll offer our advice and expertise on creating effective content.

We will cover:

The Importance of Good Content:

Nowadays it can be easy to get into the trap of creating a good quantity of content, but not good quality. We’ll explore why good quality always trumps quantity.

How do you Create Good Content?

We’ll understand the importance of purpose and audience when it comes to creating good quality, impactful content.

An Introduction to the Creative Cloud:

Get to know the industry-standard software tools used for creating content. We’ll talk you through the tools available and how they could help you improve your marketing content. If you’ve always wondered how a timeline works, wanted to get into photoshop or take control of your own print design, we’ve got you covered!

Course Leaders