How to optimise your Personal Brand for business success
Personal branding is the means by which people remember YOU for – WHO you are; WHAT you stand for; and HOW you present yourself. This in turn impacts and defines how people feel about you – EMOTIVELY, VISUALLY and VIRTUALLY. These 3 insightful and actionable 90-minute workshops are designed to guide you through the process of developing your own personal brand. Each session will explore a different component to your personal brand aligned to your passion, values, experience, professional network and of course, skills and expertise.
Course Overview
How to optimise your Personal Brand for business success
Today’s customers and consumers are the most highly brand-aware than ever before, and our personal brand adds a deeper story and outlook that is separate but closely intertwined with our business brand. If you want to stand out in an increasingly crowded and challenging marketplace, you must embrace the concept of personal branding and how it can influence your future. It must be personal to you and, above all, it must be authentic!
These 3 insightful and actionable 90-minute workshops are designed to guide you through the process of developing your own personal brand. Each session will explore a different component to your personal brand aligned to your passion, values, experience, professional network and of course, skills and expertise.
Session 1 – The Authentic Self
10 – 11:30 am
Authenticity is the key factor when promoting your personal brand as never before has the mantra ‘people buy from people’ been so relevant. During this workshop, learn how to evaluate your ‘WHO, WHAT, WHY and HOW’ to create your brand story and value proposition.
Session 2 – Circle of Influence
1 – 2:30 pm
Your Circle of Influence is how you define your network – the people who are and could be – a powerful asset for your personal brand. During this workshop, learn how to identify your influential stakeholders and define your network.
Session 3 – Personal Brand Ecosystem
3:30 – 5:00 pm
Defining and proactively promoting your personal brand gives you the confidence to be yourself. During this workshop, we create your personal brand promotion strategy – identifying which tools and channels are best to target, engage and communicate with your stakeholders.
Course Content
1. The Authentic Self
Authenticity is the key factor when promoting your personal brand!
We’re living in a very crowded world with a plethora of influencers, commentators and opinion leaders, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications, we have become incredibly perceptive to fake, inauthentic and insincere business brands, which promote one thing and yet behave completely different. This also applies to people – celebrities, personalities, politicians and other people in the public eye – our ‘fake-radar’ can sense when someone is not being authentic – and let’s face it, it’s much easier being the true ‘you’ rather than trying to be someone or something else.
We will cover:
- Personal Branding Defined
- Personal Brand Storytelling
- Unique Positioning Statement (UPS)
2. Circle of Influence
Influence is everything!
Professional networking can be a very powerful asset when developing and growing your personal brand. It enables you to widen your physical reach, enhance your credibility and build mutually beneficial relationships with your stakeholders, helping you achieve your goals! Your Circle of Influence is how you define your network – the people who are and could be – influential to your personal brand. This includes – your customers; colleagues and peers; suppliers and trade partners; competitors; local and regional community; political and business leaders; highly influential personalities including celebrities!
We will cover:
- Benefits of proactive networking
- Personal Brand Ambassadors
- Personal Brand Role Models
- Personal Brand Influencers
3. Personal Brand Ecosystem
Personal branding builds authority. Authority builds trust and trust builds relationships – mutually beneficial relationships!
If your stakeholders feel they know you and believe that you understand and empathise with their pain points, that increases the likelihood of them engaging – and if they are a potential customer – eventually buying from you. Most engagement and interaction with organisations are carried out online, which has become an increasingly crowded marketplace. Your Personal Brand Ecosystem will help you stand out and separate yourself from your competitors as well as provide an opportunity to generate revenue.
We will cover:
- Personal Brand Ecosystem
- Authority Products
- Personal Brand Promotion Channels
- Personal Brand Engagement Channels
Course Leaders
Client Support
Contact Client Support:
T: 07734 222 254
E: hello@nesma.co.uk
Who should attend
Anyone looking to develop their personal brand, or re-brand. These 3 insightful and actionable 90-minute workshops are designed to guide you through the process of developing your own personal brand. Each session will explore a different component to your personal brand aligned to your passion, values, experience, professional network and of course, skills and expertise.
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How to book
You can book online with our quick booking process.
Add me to the waiting listCalendar
Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:
No dates available
What's included
Aswell as taking away news skills, tools and tips from this practical workshop, you will receive all the materials covered in the workshop and the workshop recording.
What to bring
Special Offers
These workshops will provide the insights and practical tools you need to transform your organisation, into a values-driven brand through engagement, recognition and reward. A toxic workplace culture will undermine brand value and adversely affect your reputation. These three 90-minute workshops are designed to help you cultivate a people powered brand. We explain the imperative for purpose driven brands that connect with their customers, employees and supply chain through a framework of clearly defined values.
These practical workshops will provide you with the skills and knowledge you need to ‘inform’, ‘influence’ and have ‘impact’ on the Board. We’ll identify what a board does, what it needs and how you can add value to your board. You will prepare for your journey into the world of boards and how to best develop and utilise your skills within the boardroom.