CIM
Driving consumer actions through brand interaction and experiences
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Thursday 30 July 2020. As marketers, satisfying your customers today is not all that they demand; brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections.
Positive sleep in the post-lockdown world
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Thursday 13 August 2020.
Millions of people suffered from insomnia before COVID19, and unfortunately, the pandemic has created a host of new challenges even for people who previously had no sleeping problems. Giles Watkins, author of ‘Positive Sleep’, explains why good quality sleep is so important for your health and productivity both personally and professionally. During the session he’ll draw on his previous challenges with insomnia and blend simple science with practical advice to help us learn how to sleep better and live better.
Getting from giving, CSR life lessons
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Tuesday 25 August 2020.
As a SME, should you be considering CSR? What are the demands personally and professionally? Is it all about giving or do you get something in return? Join Nicky Rudd from content marketing and PR agency Padua Communications as she takes you on her CSR journey. Nicky will be sharing what she has learnt from volunteering with Surrey Young Carers, City YMCA and other more regional community initiatives over the past decade. She will be offering some tips to highlight what you need to be aware of if you are thinking CSR is going to be included in your future plans as well as giving advice on getting the balance right personally and professionally.
Covid-19 impact on the promotion of place and the role of destination marketing organisations
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Thursday 10 September 2020.
Marketing Liverpool Director, Chris Brown, will outline the success of Marketing Liverpool and the factors that make it one of the best performing DMOs in the UK. Marketing Liverpool promotes the City Region as a global destination for visitors, conventions and investment and Chris will reflect on the implications of COVID 19 on their work.
Speaker: Chris Brown – Marketing Liverpool Director
Leading and managing through change
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Monday 21 September 2020. When Walt Disney said “Times and conditions change so rapidly that we must keep our aim constantly focused on the future” one doubts that even a visionary like him could have predicted the world we live and work in today in terms of political, economic, social, technological and environmental changes.
Crisis Communications
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Thursday 22 October 2020.
A crisis occurs when you least expect it. It can be natural or man-made and it can have a devastating impact on a company’s brand, its people and its profit. Often regarded as something that big corporate organisations should have, every business - no matter how large or small and regardless of what it does - should have a plan in place.
This webinar gives an overview of some of the simple things that can lead to a crisis if not handled effectively, presents a seven-step guide to help you prepare, and supports these with case studies.
Demystifying and simplifying customer journey mapping
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Wednesday 11 November 2020. The pandemic has caused, potentially permanent, changes to customer behaviour – mainly a shift from in-person to digital channels (McKinsey 2020). And in response, many organisations are ‘digitally transforming’ and quickly developing new digital products and services.
Sustainability: Is it time for marketing to grow a conscience?
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Thursday 19 November 2020.
Covid-19 is dominating our health and well-being in 2020 and yet the need to consider the green planet agenda has never been so pressing. This webinar introduces a range of ideas and exercises to help anyone in marketing and business think through their approach and become a superhero for sustainability.
Latest Trends in Digital Marketing – CIM Marketing Club Online
Online WebinarIn this highly practical session, award-winning author and speaker Daniel Rowles, will guide you through the latest trends in digital marketing. The session will cover topics like influencer marketing, latest trends in podcasting and video as well the latest developments in social media. You’ll leave with tools and techniques you can take away and use straight away, and every attendee will be provided with the latest ‘digital marketing toolkit’ - a guide to the best free digital marketing tools.
The UK food and drink market 2020 and beyond – where to now?
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Thursday 10 December 2020. For all sorts of reasons, 2020 has been one of the most eventful years in food and drink retail. The pandemic led many consumers to take their first steps into online shopping, and retailers who were not prepared for the change struggled to keep up with massively increased demand.